Typical conversation with record labels. Just had one today (again):
Label: Hey, you got great stuff, give it to us, we will pay you a % and we will make it bigger!
Imperial Age: a) How exactly are you going to make it bigger? and b) we already have very good sales going on, so its not you paying us a %, its us sharing our revenue with you.
Label: Well, we will utilize our network, our partners, you know we have big companies’ contacts, it will be cool
Imperial Age: Can you please give a CONCRETE LIST of what we are going to get in return for OUR CONCRETE money?
Label: Yes of course, you will get promotion, your sales will go up, we will use several hacks and tweaks here and there
Imperial Age: Usually label promotion consists of: PR (reviews, news and interviews in online and printed media), Spotify editorial playlists placement (such as ‘Heavy Metal’, ‘Epic & Melodic’, ‘Heavy Queens’ etc.), festival slots, support tours and online ads. We are much better than you at online ads, so we are only interested in the other 4. So for your share of the money, how many publications, playlist placements, support tours and festival slots will you give us?
Label: Well, you can’t know for sure, its a long proccess, we are running a marathon here you know…
Imperial Age: Ok, so basically you want us to accept contractual obligations to share with you a large chunk of our gross income, but in return you are not ready to assume any contractual obligations yourselves except releasing the music, i.e. we pay you money but in return MAYBE you will do something and MAYBE not?
Label: There is a limit to DIY success. Soon you won’t be able to take care of all the sales yourselves and run to the post office every day.
Imperial Age: Thats precisely why we have already hired 3 full time employees. And they cost much less than your part of the deal…Label: We have made some bands big: Band 1, Band 2, band 3, Band 4, Band 5.
Imperial Age: And what about all those 47 no-name bands on your roster? Why haven’t you made them big?
Label: It depends on the band, on the quality of the music etc.
Imperial Age: So why did you sign them in the first place? And if its about the band, then why do we need you??
Been through this dialogue several times with various people. The end result always looks like this: they take a fixed cut but are not obliged to do anything fixed in return.
Thanks to our fans, we have tremendous sales going on through our webshop, and this allows us to choose whom we work with. Amazing! 🙂
Would anyone reading this share real income money in exchange for vague promises? ))
P.S. You can buy or CDs and merch at our Webshop. We deliver worldwide.